Representations Shown In The Coco Mademoiselle Advert
Representations of coco mademoiselle advert. https://www.youtube.com/watch?v=aRV-2_Un-kk In the Coco Mademoiselle advert women are represented as being sexualised, this is shown when she is getting on to the motorbike and the camera shot used is a close up of her bum. This is reinforcing stereotypes of women in the media as they're normally sexualised. Women are also represented as being empowered, this is shown when she is using direct mode of address when she is waiting at the traffic lights. This subverts stereotypes of women in the media, as they're normally portrayed as being weak. Another example of this is when she arrives to her photo-shoot everyone is waiting on her. This subverts stereotypes of women in the media as they're typically seen as the ones that wait on men. Also, the song playing in the advert is 'this is a mans world,' by using this song it connotes that men are sexual as the advert is sexualising women. In the advert you are shown Keira K...