Representations Shown In The Coco Mademoiselle Advert
Representations of coco mademoiselle advert.
https://www.youtube.com/watch?v=aRV-2_Un-kk
In the Coco Mademoiselle advert women are represented as being sexualised, this is shown when she is getting on to the motorbike and the camera shot used is a close up of her bum. This is reinforcing stereotypes of women in the media as they're normally sexualised. Women are also represented as being empowered, this is shown when she is using direct mode of address when she is waiting at the traffic lights. This subverts stereotypes of women in the media, as they're normally portrayed as being weak. Another example of this is when she arrives to her photo-shoot everyone is waiting on her. This subverts stereotypes of women in the media as they're typically seen as the ones that wait on men. Also, the song playing in the advert is 'this is a mans world,' by using this song it connotes that men are sexual as the advert is sexualising women. In the advert you are shown Keira Knightley looking directly into the camera, the camera shot being used is close-up, this connotes that women are confident. This subverts stereotypes of women in the media. This advert is an example of the male gaze, as when Keira Knightley is at her photo-shoot she starts to get undressed. It also links to the male gaze through the mise en scene, she is wearing a skin tight body suit which clings to her body, this is an example of the male gaze as it's showing off her body. During the photo-shoot the star vehicle Keira Knightley, says 'lock the door' this represents women as being dominant. This subverts stereotypes of women in the media, as in the media men are normally the ones that are represented as dominant. Women are also represented as alluring, this is shown when they use a close up shot of her lips. This reinforces stereotypes of women in the media, as if you look at magazines you'll most likely find pictures of women being sexualised. Towards the end of the advert Keira Knightley is shown leaving the man, this represents women as independent. This subverts stereotypes of women in the media, as they're shown in the media as being love crazy. Feminists would not like how females are represented in this advert as they think it is wrong for women to be sexualised.
Men are represented as being mysterious, this is shown when he has the studio lights turned on and he walks out in front, this makes the lighting very dark, which connotes mystery. In this advert men are also represented to be quite masculine, this is shown by the mans long hair and stubble, this in the media is known to be manly. Just like women are represented in this advert as dominant, so are men this is shown using a closeup shot of the mans eyes, this connotes dominance as it shown he is confident. This reinforces stereotypes of men in the media.
https://www.youtube.com/watch?v=aRV-2_Un-kk
In the Coco Mademoiselle advert women are represented as being sexualised, this is shown when she is getting on to the motorbike and the camera shot used is a close up of her bum. This is reinforcing stereotypes of women in the media as they're normally sexualised. Women are also represented as being empowered, this is shown when she is using direct mode of address when she is waiting at the traffic lights. This subverts stereotypes of women in the media, as they're normally portrayed as being weak. Another example of this is when she arrives to her photo-shoot everyone is waiting on her. This subverts stereotypes of women in the media as they're typically seen as the ones that wait on men. Also, the song playing in the advert is 'this is a mans world,' by using this song it connotes that men are sexual as the advert is sexualising women. In the advert you are shown Keira Knightley looking directly into the camera, the camera shot being used is close-up, this connotes that women are confident. This subverts stereotypes of women in the media. This advert is an example of the male gaze, as when Keira Knightley is at her photo-shoot she starts to get undressed. It also links to the male gaze through the mise en scene, she is wearing a skin tight body suit which clings to her body, this is an example of the male gaze as it's showing off her body. During the photo-shoot the star vehicle Keira Knightley, says 'lock the door' this represents women as being dominant. This subverts stereotypes of women in the media, as in the media men are normally the ones that are represented as dominant. Women are also represented as alluring, this is shown when they use a close up shot of her lips. This reinforces stereotypes of women in the media, as if you look at magazines you'll most likely find pictures of women being sexualised. Towards the end of the advert Keira Knightley is shown leaving the man, this represents women as independent. This subverts stereotypes of women in the media, as they're shown in the media as being love crazy. Feminists would not like how females are represented in this advert as they think it is wrong for women to be sexualised.
Men are represented as being mysterious, this is shown when he has the studio lights turned on and he walks out in front, this makes the lighting very dark, which connotes mystery. In this advert men are also represented to be quite masculine, this is shown by the mans long hair and stubble, this in the media is known to be manly. Just like women are represented in this advert as dominant, so are men this is shown using a closeup shot of the mans eyes, this connotes dominance as it shown he is confident. This reinforces stereotypes of men in the media.
Comments
Post a Comment