Unisex Perfume/Aftershave campaign and mood board
The product we chose to advertise is a perfume/aftershave that's for both genders. The perfume boosts confidence and self esteem, which is a huge struggle for teenagers today. The perfume/aftershave its self is going to be in the same bottle. The reason we chose to do a unisex perfume/aftershave is because 1 in 3 teenagers suffer from a low self esteem and don't have enough confidence in themselves. This then could lead to more serious matter such as depression, anxiety. We want our product to target any class, starting from the age of 13. As we think this is when young teenagers start to become more aware of their confidence and the way they look, which could affect their self esteem and confidence. Our product will begin to help them overcome their insecurities. As our target audience is for teenagers we're going to make our product affordable for everyone. To target our audience we will need a unique selling point which is going to be that the product is unisex, so...
I like how realistic your poster looks, it adds in the fear that you want your audience to feel.
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