Unisex Perfume/Aftershave campaign and mood board

The product we chose to advertise is a perfume/aftershave that's for both genders. The perfume boosts confidence and self esteem, which is a huge struggle for teenagers today. The perfume/aftershave its self is going to be in the same bottle. The reason we chose to do a unisex perfume/aftershave is because 1 in 3 teenagers suffer from a low self esteem and don't have enough confidence in themselves. This then could lead to more serious matter such as depression, anxiety.

We want our product to target any class, starting from the age of 13. As we think this is when young teenagers start to become more aware of their confidence and the way they look, which could affect their self esteem and confidence. Our product will begin to help them overcome their insecurities. As our target audience is for teenagers we're going to make our product affordable for everyone. To
target our audience we will need a unique selling point which is going to be that the product is unisex, so it caters to anyone. Although our product is to boost teenagers confidence and self esteem, we want our target audience to have confidence in themselves without our product as well. Our product is also apart of Maslow hierarchy, as it's promoting self confidence and self esteem.

Our campaign looks to inform, persuade and sell to our target audience by using facts and persuasive language. To make our product reach all ages we're going to promote our product on things like billboards, social media etc. by doing this it's showing all different ages and classes our product.

These are some ideas of the type of bottle we could use as these bottles could be for any gender and class. This fits our main concept as our product is unisex. To influence our wider audience we are going to need to make our campaign stand out, to do this we're going to use persuasive language which will catch peoples eye. 

 The main message of our product is about self confidence and self esteem. 

This is a mood board full of ideas for our unisex perfume/aftershave, it shows the type of bottles we could use and why self esteem is important.