Rebecca's blog

Semiotics: This theory is essential to enable you to analyse how meanings are constructed through signs. Semiotics deals with the way in which media products are encoded and how audiences decode the message contained within the product. Composed of two elements: The signifier, the actual form of the signified, for example an image or sound. The signification, the meaning we attach to the sign. Linked with mise en scene, for example the colour red and the connotations is set of the meaning associated with the sign. Representation: That representations are constructed through a language that is made up of signs and codes that are understood by the audience. Identity: Relevant to both the forms of advertising and marketing and music videos. That the media provides us the tools or resources that we use to construct our identities. They then use 'pick n mix' which aspects of these products they want to use in the construction of their own identities. Reception: The domi...

The product we chose to advertise is a perfume/aftershave that's for both genders. The perfume boosts confidence and self esteem, which is a huge struggle for teenagers today. The perfume/aftershave its self is going to be in the same bottle. The reason we chose to do a unisex perfume/aftershave is because 1 in 3 teenagers suffer from a low self esteem and don't have enough confidence in themselves. This then could lead to more serious matter such as depression, anxiety. We want our product to target any class, starting from the age of 13. As we think this is when young teenagers start to become more aware of their confidence and the way they look, which could affect their self esteem and confidence. Our product will begin to help them overcome their insecurities. As our target audience is for teenagers we're going to make our product affordable for everyone. To target our audience we will need a unique selling point which is going to be that the product is unisex, so...