Rebecca's blog

In this essay I will be looking at what cross platform media is and the benefits of it. Cross platform media, is telling/selling a product on multiple different platforms. Such as TV adverts, still image campaigns and billboards. The benefits of cross platform media is that it shows more people the product you're advertising, which will make the product popular. Cross platform media benefits the company as it promotes the product on different medias such as TV, social media. This is good because each different media has different target audiences so a wider range of people will see the advert. Social media is normally a platform for teenagers and young adults, where as if it's on a billboard the target audience is going to be for the older generation. Cross platform media is becoming more and more popular as time goes on because it's an easier way of promoting your product.

In this image men are represented as being sexualised, this is shown on the main image of the star vehicle-Ronaldo posing without his shirt on. This reinforces stereotypes of men in the media as they're normally shown showing off their bodies. Other people may also see this as being a representation of self loving. This is known as having a polysemic view on the representation.  Men are also represented as caring about what they dress like, this is shown on the cover line reading '12 new rules of denim.' This reinforces stereotypes of men in the media as if you look at every other magazine you'll see that the men are dressed to impress. By using this cover line it connotes that men are dressing the impress.  They're also represented as being sex addicts, this is shown when the cover lines say 'less text more sex' and 'touch her here and her the hot zone you're ignoring,' This has connotation that men are only looking for sex, they ...

1) Write down five slogans for products recently advertised  'I'm lovin it' - Mc Donalds 'Just do it' - Nike 'Because you're worth it' - Loreal 'Every little helps' - Tesco 'Finger licking good' - KFC  2) Which adverts have used shock tactics lately and why are they shocking? One example of an advert that uses shock tactics is:  https://www.youtube.com/watch?v=nUPfD_FobwM In this advert you see the father driving and his young son in the back of his car, coming up to a turning. You are then shown a car speeding, who then tries to break when he sees the other pulling out. It then goes on to showing the advert in slow motion and the men getting out of the car, the father says 'I'm so sorry I thought I had enough time' then the other man says 'I was speeding' 'Please slow down my son is in the car.' Then it goes back to normal speed and you see the man crashing into the car, killing the son and the ...

In the Robin Thicke 'blurred lines' women are represented as being a sexual object, this is shown throughout the music video, when the women are half dressed. This reinforces stereotypes of women in the media, as if you look at most magazines women are shown nearly nude. Feminists would disagree with this representation, as they believe women shouldn't be sexualised. They're also represented as a sexual object by the way the women look at the camera. They use direct mode of address, which has connotations of being confident however, the way they're looking at the camera can be shown as being sexual. Other people could have a different view on this and say it's because women are empowered that's why they're using direct mode of address, this is known as being polysemic (having multiple meanings) Women are also represented as being animal like, this is shown in the lyrics 'baby, you're an animal' and 'Good Girl!' by saying this it...

Meghan Trainers music video for dear future husband has lots of different representations for women. One of these includes needing attention all the time. This is shown when she says 'tell me i'm beautiful' and when she says 'you need to know how to treat me like lady, even when i'm acting crazy' this connotes, that she needs someone who's always going to be there for her. This reinforces stereotypes in the media, as women are seen to want someone who is always going to be there for them. Feminists would disagree with this as they would say women do not need a man to tell them they're beautiful. This representation could also be seen as wanting to be treated right, this is known as being polysemic. Women are also represented as being love 'crazy.' This is shown when the first man auditioning to be her husband fails, and she moves straight onto the next guy. It's almost saying that you should test before you buy, because not everyone is what...