Cross Platform Media

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In this essay I will be looking at what cross platform media is and the benefits of it.

Cross platform media, is telling/selling a product on multiple different platforms. Such as TV adverts, still image campaigns and billboards. The benefits of cross platform media is that it shows more people the product you're advertising, which will make the product popular.

Cross platform media benefits the company as it promotes the product on different medias such as TV, social media. This is good because each different media has different target audiences so a wider range of people will see the advert. Social media is normally a platform for teenagers and young adults, where as if it's on a billboard the target audience is going to be for the older generation. Cross platform media is becoming more and more popular as time goes on because it's an easier way of promoting your product.

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