Half Term-Looking At Advertising (Fay)

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1) Write down five slogans for products recently advertised

  1.  'I'm lovin it' - Mc Donalds
  2. 'Just do it' - Nike
  3. 'Because you're worth it' - Loreal
  4. 'Every little helps' - Tesco
  5. 'Finger licking good' - KFC 
2) Which adverts have used shock tactics lately and why are they shocking?
One example of an advert that uses shock tactics is: https://www.youtube.com/watch?v=nUPfD_FobwM

In this advert you see the father driving and his young son in the back of his car, coming up to a turning. You are then shown a car speeding, who then tries to break when he sees the other pulling out. It then goes on to showing the advert in slow motion and the men getting out of the car, the father says 'I'm so sorry I thought I had enough time' then the other man says 'I was speeding' 'Please slow down my son is in the car.' Then it goes back to normal speed and you see the man crashing into the car, killing the son and the father. This is shocking because it's connoting to the audience that you shouldn't speed, some people make mistakes. By speeding you could be taking away a young child's life.

3) Find an advert where you can justify Maslow Hierachy.


This advert justifies Maslows Hierachy as its meeting the needs of self actualisation. It does this by showing the man trying to achieve his full potential. Its also meets esteem needs, it does this at the end of the advert where it shows he has accomplished what he set out to do.

4)List as many stereotypes in advertising as you can.
  1. Men are strong and do all the work
  2. All Asians are smart
  3. If you wear all black you're a goth
  4. Any man that acts feminine is gay
  5. Any masculine female is lesbian

5)Find an advert that shows intersexuality.

This is an advert that shows this:   https://www.youtube.com/watch?v=SpWdVTzxgG8

6) Find as many different uses of music in advertising.
  1. Entertainment 
  2. Memorability
  3. Structure
  4. Lyrical Language
7) Give an example of an elite person in advertising. 

The elite person in this advert is Paul George he is an American basketball player.  https://www.youtube.com/watch?v=w6zKLuvae9k

8) 


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